Before you go self-producing your work dear friends you need to ask yourself a few questions:

1) Are you ready to work a ridiculous amount of hours to make it happen knowing that you might not even make a profit?

2) Are you organized? I mean super duper organized or are you kidding yourself?

3) Are you insane?

The last question is probably the most important one to answer. It also depends on your definition of insanity. I like this one: insanity is doing the same thing over and over again expecting different results. I’m realizing quickly what works and what doesn’t, however there is no science to this kind of existence at all. There are so many factors that can make a run have high attendance and lots of buzz, as well as unseen elements that can cause you to lose your shirt even if you repeat the same system that worked the year before. Believe me I just experienced it first-hand. Continue reading →